Founded in Kuwait in 2019,Dara3at Omiis a modern fashion brand redefining the traditional kaftan. We merge modesty, comfort, and elegance creating timeless pieces that honor Kuwaiti heritage while embracing contemporary style.
Our story
Dara3at Omi was born in Kuwait from a love of traditional dara3a and kaftan styles and a desire to make them feel fresh, practical, and relevant for today’s woman. Since 2019, the brand has focused on designing pieces that honor Gulf and Arab heritage while fitting seamlessly into modern wardrobes and lifestyles.
Every collection is inspired by the warmth of home, the elegance of classic silhouettes, and the confidence that comes from feeling both modest and beautifully dressed. The brand name reflects a deep connection to family and culture, turning every piece into a reminder of comfort, grace, and identity
What we stand for
At Dara3at Omi, modesty is at the heart of every design, with cuts and lengths thoughtfully created to offer coverage without compromising style or movement. Comfort is equally important, which is why the brand focuses on relaxed fits that drape naturally and feel easy to wear throughout the day.
The brand also emphasizes timelessness over trends, preferring versatile silhouettes and colors that can be worn season after season, dressed up or down for different occasions. This approach helps customers build wardrobes that feel both refined and practical.
Fabric and craftsmanship
Each Dara3at Omi piece starts with carefully chosen fabrics selected for softness, breathability, and durability, ensuring that kaftans feel good on the skin and maintain their shape over time. The brand pays close attention to stitching, finishing, and small design details such as trims, necklines, and sleeves.
Local and regional artisanship plays an important role, with a focus on quality craftsmanship that respects traditional techniques while adopting modern cuts and construction. This combination results in garments that look polished, photograph beautifully, and stand up to regular wear.
Modern twist on tradition
Dara3at Omi takes the familiar kaftan silhouette and updates it with contemporary lines, subtle embellishments, and thoughtful details suited to today’s modest fashion trends. The designs are intentionally versatile, making them suitable for home gatherings, Ramadan nights, Eid celebrations, or relaxed outings.
By balancing tradition and modernity, the brand appeals to women who want to stay connected to their cultural roots while expressing a current, fashion-forward sense of style. This makes Dara3at Omi a natural choice for those seeking unique Gulf-inspired pieces that feel relevant and wearable.
We make things that work better and last longer.
Our promise
Dara3at Omi is committed to delivering consistent quality, from the first try-on to repeated wear and washing. The brand aims to provide a smooth customer experience, whether shoppers are ordering online or discovering new collections through social channels and campaigns.
With every launch, Dara3at Omi’s goal is to offer carefully curated designs that make it simple to choose outfits for everyday life and special moments, while staying true to the brand’s values of modesty, comfort, and craftsmanship.